Liburnia Maritime Agency launched BACKTOBLU foremost to raise awareness, thus encourage behavioural change towards the environment. The initiative aims to alter consciousness towards environmental issues by informing, educating and engaging audience to action.
Bringing the issue of environment pollution to the forefront, we’ll inspire behavioural change troughsocial media content ( facebook, instagram, LinkedIn) - staying up to date on environmental news, sharing content about threats & promoting advices for behavioural changes donations for environmental NGO’s (profits from sales of BACKTOBLU items) various projects & case studies (collaborations with scientific and educational institutions) educations (during our company events, in other companies, organisations, schools and faculties) ZERO WASTE brochure
BACKTOBLU, the environmental awareness initiative and a part of Liburnia’s Corporate Social Responsibility program has become even more – a Brand.
Led by the idea to start a brand, we have launched the design and the production of organic cotton clothing and accessories such as t- shirts, hoodies and bags. The goal is to help and support local environmental organisations donating 100% of profits from sales of our products.